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ESP Will Improve Your Photographs -
And Could Sell TONS Of YOUR Photography
By Danny Eitreim"ESP" is an important mnemonic for photographers to remember.
When conducting a photo session, keeping these three little letters in the forefront of your thoughts can and WILL make a big difference in your work - and whether or not someone actually wants to buy it!
"What?" You might ask, "Am I now expected to have extra sensory perception before I can sell my portraits?"
No. Let's put your mind at ease before we go any further. In this case, "ESP" is a mnemonic referring to -Expressions Sell Photographs!
Keep that in mind and you will get shots that you might never have considered, but that your customers want - big time.
I'm a professional photographer and have been making my living with a camera for over 16 years. In that time, I have created award winning photos that I couldn't GIVE away. I have also had photos that I debated even showing my clients - but I did - and they bought, HUGE!
Why?
As photographers (it doesn't matter if you are pro or a first day beginner) we want all our photos to be stunners! We want the sunlight just kissing the pretty girl's hair. We want exactly 3/4 inches of shirt cuff showing on our groom, and the cuff should cover exactly half of the face on his watch. We want the necklaces and wedding rings on the ladies fingers to be straight. The ratio of light to shadow should be exactly x amount, and so on...
As photographers we quickly learn to be very nit picky. But, the photo of the baby with the spaghetti bowl upended on his or her head, sauce smeared everywhere, and the startled facial expression that clearly shows the baby is about to let out a blood curdling scream - that's the one people will buy.
Just last week, I sold a photo of a dog, lovingly licking it's owner's face. She had on no make-up, old clothes, her hair was windblown and she was sitting on an old torn up lawn -chair.
The photo session was designed to get pictures of the dog - not her. The dog wasn't feeling well and to say the session wasn't going so hot would be an understatement.
Finally, I got down to my last shot (I use film) and could NOT get the dog to do anything worth photographing. Finally, it ran over to her and licked her face. I took the shot - just to use the last frame of film and get out of there!
Between the photo session and the proof showing, the dog died. (Remember, I mentioned it wasn't feeling well.)
To make a long story short, that shot of her interacting with the dog, her long time friend, is the one she wants on her wall. Not the beautiful head shots and other really nice photos I got that day.
The expression of love between the two of them is what she wants to remember.
When people have a disaster and lose everything, the first thing they always lament is losing their family photos. Let me ask, are they concerned that they will never again see their stunning sunset photos? Or are they thinking of the faces, smiling or not, of their family.
We all want our photos to be beautiful and perfectly posed, but look out for those special moments. The moments that show a unique, individual, or loving unposed expression - good or bad.
Those are the ones you need to take out of the reject stack and present to the customer. And watch your sales skyrocket! After all, it's "ESP" that sells.
Dan Eitreim has been a professional photographer in southern California for over 16 years. His data base exceeds 6000 past clients, and he says that selling YOUR photography is easy - if you only know a couple tried and true marketing strategies. He's created a multimedia presentation that can teach ANYONE how to sell their own photography and generate freelance income in as little as two weeks. To learn more and enroll in a FREE photo marketing course, go to: http://www.PartTimePhotography.com
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