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Photography Article 81 Photography Article 98
How A Strategy By Burger King
Will Help You With Selling
Your Photography!
By Danny EitreimQuite a while back I read about a marketing strategy employed by Burger King that I think is pretty smart - and it would be worthwhile for all of us to follow suit.
It seems that they have this competitor - McDonalds - who is larger and has far more resources. In business, this is important. The more you have to work with, the better you are able to withstand temporary setbacks, swings in the economy, etc. PLUS you have more to spend in product research, finding prime locations and all that sort of thing.
"So what? " you ask. I'm a photographer, not a fast food maven.
Hang in there, it's coming.
BK, thinking that sooner or later the superior resources would do them in, started thinking of ways to get around the problem. One brilliant solution to a huge problem, uses their opponents strength against them!
A VERY important factor in the success or failure of a fast food restaurant, is location. (It's the same in most other retail businesses as well.) McDonalds has the resources to spend tens of thousands of dollars - maybe hundreds of thousands - hiring location scouts, realtors working solely for them, traffic studies, zoning studies and on and on.
I'm sure there are a million different factors in the selection of a great location.
Burger King either didn't have - or didn't want to spend - the money needed to find locations as good as the ones found by McDonalds.
What to do?
They let McDonalds find them!
After McDonalds spends all this money, the odds of it being a great location are about 100%, so Burger King adopted a strategy of watching McDonalds - and then opening a location within a block or so of them!
Don't believe it? The next time you see a Burger King, look around, there's a McDonalds just down the street! Guaranteed! Did the strategy work? You bet!
So, what has this got to do with marketing your photography?
The point is, why reinvent the wheel? As a small business person, you need every advantage you can get. Why stumble around in the dark? If you want to market your photography, find a successful photographer and do the same thing they are doing.
They paid a lot of money in trial and error tests to get where they are today, there's no point in you tossing your money down the same hole. Not everything will work the same way for everyone, but at least it's a start and will get you pointed in the right direction.
If you want some ideas...tried and tested...that work, go to my website listed below and sign up for the free marketing course. You'll be glad you did.
Publishers, you may freely publish and distribute this article as long as it is kept intact - including my links and bio - and is left unchanged.
Dan Eitreim has been a professional photographer in southern California for over 16 years. His data base exceeds 6000 past clients, and he says that selling YOUR photography is easy - if you know a couple tried and true marketing strategies. He's created a multimedia presentation that can teach ANYONE how to sell their own photography and generate freelance income in as little as two weeks. To learn more and enroll in a FREE photo marketing course, go to: http://www.PartTimePhotography.com
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